Public Education and Awareness
Changing the public perception of domestic violence is critical to the response to, and prevention of it. The NYS Office for the Prevention of Domestic Violence conducts public education and outreach to increase the general public’s understanding of domestic violence and, ultimately, change the social norms and behaviors that allow domestic violence to continue. Here are some ways in which OPDV and its partner agencies raised awareness in 2010:
Shine the Light on Domestic Violence by Turning NYS Purple
Purple is the color used to spread awareness of domestic violence. To raise awareness around the state, the New York State Office for the Prevention of Domestic Violence (OPDV) had the honor and privilege of partnering with more than 270 different entities across New York State, including non-profit service providers, private businesses, universities, chambers of commerce, government agencies, and law enforcement agencies. From lighting buildings and bridges purple, wearing purple, putting signs in storefronts or hosting a purple scavenger hunt – the participants all joined with domestic violence survivors and elected officials to “show their purple” during Domestic Violence Awareness Month.
With the number of 2010 participants more than double that of
2009, OPDV is excited to expand this effort every year, until
everyone who sees purple understands why and vows to do their
part to put an end to domestic violence. Show Your Purple in
For more information visit our “Shine the Light on Domestic Violence” section.
For more information visit our OPDV Bulletin section.
For the Media
OPDV, in partnership with Albany Mayor Gerald Jennings, held a press event at Albany City Hall and a press release was issued regarding Domestic Violence Awareness Month and the “Shine the Light on Domestic Violence” initiative. Press releases were also issued to announce the Verizon Wireless Domestic Violence Entrepreneurship Grant Program and Teen Dating Violence Awareness and Prevention Month. Joining forces with the NYS Division of Criminal Justice Services when the 2009 Intimate Partner Homicide report was released, OPDV participated in a press release and media availability which also announced the 2009 Domestic Violence Dashboard Project and the 2009 New York State Domestic Violence Annual Report.
A team of students from New York University’s Robert F.
Wagner School of Public Service, through the Capstone initiative,
examined New York State print media’s reporting of domestic
violence. OPDV analyzed the results and then developed tip sheets
for the media and for domestic violence programs who work with
For more information visit our website sections OPDV Press Releases and For the Media.
The total number of OPDV website pages viewed in 2010 was 1,469,499, representing a striking 76% increase over the previous year. The website is OPDV’s primary means for disseminating information to many people - professionals and victims, systems and individuals. The homepage is regularly updated, frequently featuring web-banners that proclaim awareness events including Stalking Awareness Month, Teen Dating Violence Awareness & Prevention Week, Crime Victims Rights Week, Sexual Assault Awareness Month, and Domestic Violence Awareness Month.
Major content additions to the website include a new
“For the Media” section, “Unemployment
Insurance Benefits for Domestic Violence Victims: Frequently
Asked Questions,” a new campus resource section and
additions to the “Shine the Light on Domestic
Violence” campaign section, including an extensive photo
gallery, commemorative ribbon graphic, image slideshow and
sortable table of all participants. The website was utilized to
disseminate the following reports: New York State Domestic
Violence Dashboard Project - 2009 Data, Domestic Violence Annual
Report 2009, and the Advisory Council Transition Report. The
website is regularly updated with new, topical information.
For more information visit the OPDV website.
OPDV launched a page on Facebook to kick off Teen Dating
Violence Prevention and Awareness Month. Regular posts, which
also appear on a Twitter feed, cover awareness activities, topics
in the news, grant opportunities, suggestions for how people can
get involved, links to resources and links to the OPDV website.
By the end of the year, there were more than 1,100
“fans” of the page. A video version of the teen
dating violence web banner was posted on YouTube.