Office for the Prevention of Domestic Violence

Public Awareness

OPDV’s “Shine the Light” Toolkit

Turn NYS State Purple CampaignEvery year, OPDV provides free tools and resources that can be used by domestic violence service providers, public and private businesses, government agencies, college campuses, community organizations and individuals to help them “Shine the Light on Domestic Violence” by turning something purple in October and talking about it.


Shine the Light is more than a campaign about “going purple.” It is a campaign about getting others to go purple, too.

There are many ways you can share information, raise awareness, and encourage the public to join you in shining the light on domestic violence. Here are a few:

“Shine the Light on Domestic Violence” Brochure
Hand out this brochure to help make the connection between purple and domestic violence. It has statistics, hotline numbers and suggestions for steps anyone can take.

How to Go Purple Flyer
This two-sided flyer offers many suggestions on how to “go purple,” from lighting local landmarks to making purple ribbons or hosting awareness days.

“Why is everything purple?” poster
Download, print and display this 8-1/2”x11” poster at places that are “going purple.” Good for storefronts, bulletin boards, and lobbies.

“Shine the Light on Domestic Violence” Wallet Cards
Print these 2”x3-1/2” cards on business card paper and leave in public places or hand out to people.

“Shine the Light on Domestic Violence: How to Go Purple” webinar
Features four past participants describing how they helped turn their communities purple.

Lighting structures, landmarks, buildings, fountains, and other public locations is the most visible way to shine a light in the community.

Reach out to facility and/or property managers and ask them to go purple for a day, a week, a month! 

Here’s how:
How to Light a Structure Purple
Provides specific details on how most buildings and structures can be illuminated in purple for little or no money.

The media is an essential part of any public awareness campaign, and it is important to work with them so that they draw attention to your efforts, and present your information accurately.

Here are a few tools for working with media that you can adapt to your specific efforts and community:

“Shine the Light on Domestic Violence” Talking Points
Key points about the campaign. Good for background knowledge or sharing with media.

Sample Press Release
Use this as a starting point for your own press release, to publicize your activities that Shine the Light on Domestic Violence.

Whether you’re a high school teacher or college professor, a local book club, or someone who understands the power that books can have in raising awareness and generating discussion about critical issues, this book list is a great place to start.

We also welcome your suggestions about books you’d like us to add to the list.

Book List
Read and discuss a book from our suggested list.

Everyone uses email and social media these days. What better way to Shine the Light far and wide than with a web banner that you can attach to all of your personal and professional electronic correspondence? You can download our banner in a variety of sizes, depending on your needs.

Web Banner
Download this web banner and put it on your website or at the end of your e-mail signature during the month of October.

Spread the Message through Social Media

- Write Facebook posts and tweets that people can share with their social media networks.

-Use and look for the hashtags: #ShinetheLight, #GoPurple, and #DV, and share or retweet them.

- Take photos and post to Instagram or Twitter using #ShinetheLight, and make sure to tag OPDV! (FB: @NYSdomesticviolence; All others: @NYSOPDV)

Shine the Light on Domestic Violence” Brochure

Hand out this brochure to help make the connection between purple and domestic violence. It has statistics, hotline numbers and suggestions for steps anyone can take.

How to Go Purple Flyer
This two-sided flyer offers many suggestions on how to “go purple,” from lighting local landmarks to making purple ribbons or hosting awareness days.

“Why is everything purple?” poster
Download, print and display this 8-1/2”x11” poster at places that are “going purple.” Good for storefronts, bulletin boards, and lobbies.

“Shine the Light on Domestic Violence” Wallet Cards
Print these 2”x3-1/2” cards on business card paper and leave piles in public places or hand out to people.

“Shine the Light on Domestic Violence: How to Go Purple” webinar
Features four past participants describing how they helped turn their communities purple.

How to Light a Structure Purple Provides specific details on how most buildings and structures can be illuminated in purple for little or no money.

“Shine the Light on Domestic Violence” Talking Points
Key points about the campaign. Good for background knowledge or sharing with media.

Sample Press Release
Use this as a starting point for your own press release, to publicize your activities that Shine the Light on Domestic Violence.

Book List
Read and discuss a book from our suggested list.

Web Banner
Download this web banner and put it on your website or at the end of your e-mail signature during the month of October.