Office for the Prevention of Domestic Violence

Public Awareness

Turn NYS State Purple Campaign

“Shine the Light on Domestic Violence” aka Turn the State Purple


October is Domestic Violence Awareness Month! Since 2008, the New York State Office for the Prevention of Domestic Violence has encouraged everyone to "Shine a Light" on the issue by turning their communities purple – the color of domestic violence awareness. Through this low- or no-cost campaign, people have illuminated public buildings and landmarks as well as homes and workplaces. Police departments have displayed purple magnetic ribbons on their vehicles, and colleges and universities have lit their mascots and fountains purple. Many individuals have also sent us photographs of their colleagues and staff, family and friends, wearing purple clothing and ribbons, holding purple awareness banners, and even dressing their pets in bandannas!

This year marks the tenth anniversary of Shine the Light, and we are hoping you will help us make it the brightest year ever! We encourage you to look at our Facebook albums for ideas and tips about how you can raise awareness.

The Shine the Light toolkit offers many resources that you can download for free, so please take a look. This year, we have also created a new Social Media Toolkit, where we have included thirty-one days of posts and graphics so that you can copy and paste one to each of your social media platforms during each day of October. As always, please let us know if there are additional tools you would like us to consider developing for next year.

Please note that this year’s "Wear Purple Day" is Thursday, October 19, 2017. Remember to send emails to: with photos of you, your colleagues, your friends and family, your community groups and organizations, even your pets, wearing purple and shining the light in whatever ways you can! We also want you to use your own social media platforms to post and share your photos as well. Remember to use the hastags: #ShinetheLight, #WearPurpleNYS and #PurpleThursday.

Photo Gallery

Participants: See the list of Purple Partners

Summary: Not available

Press Release: October 2008

Please join us!

We hope you will participate this year. If you have any questions or suggestions, please send an e-mail. And be sure to send us your photos for inclusion in this year’s photo album